You believe you need to step up your data management approach, but is the need real?
Before you select a data management team, ask yourself three very important questions:
“What am I seeking to accomplish?”
“Does my company actually need this?”
“How will adding a DBMT team impact growth and ROI?”
Lighter tools, which include self service capabilities, can provide a good solution for small to mid-size companies. The one tool approach can handle all aspects of data management, taking the pressure off your IT department. This also has the ability to do most of the work that is needed. Larger companies have greater needs and larger IT departments that put formal processes in place even for smaller projects.
Here’s a list of factors to consider before you sign on the dotted line:
1) Usability Make sure the system has the ability to grow with your future business needs. Also consider how user-friendly the system is for everyone—Marketing, IT, Data-base Developers, and others. Regardless of how it works, make sure it’s usable for your entire team.
2) Visualization & Reporting Review the ease of visually analyzing and displaying results for queries you run on data. Check the software displays. Are they reflective of the database? Visual displays also need to provide results to colleagues in a way that is easy to understand.
3) Support & Development How is the support offered—email, phone, other? Is it available only during the hours you are in the office? Ensure there is a development plan for the future. You want to be confident it will include emerging technologies. Upgrades need to be timely and the most recent versions. Finally, make sure you are supported for as long as you use the software.
4) Functionality Confirm that the modules available in the data analysis software meet your business requirements.
5) Integration Ask,” Will this system integrate seamlessly with my other software systems such as your email and marketing platforms and also CRM systems?
6) Security The highest level of security is essential to database implementation. Business-sensitive data must be stored securely and adhere to company regulations. Your data needs to be protected from loss, theft, fire, etc., the risks from hacking, or from unintentional corruption of data through human error.
7) Scalability You will add data. Make sure the system you put into place is expandable and has the ability to grow with your business.
8) Cost and Suitability Cost always is a factor, but so are the present and future needs of your company. Will this software be adequate? Don’t opt for an expensive software that is more than you need but don’t cut yourself short either.
9) Hosting Will your data-based management system be located in-house or at a remote location? This could lead to even greater costs and security concerns.
10) Updates Updates to the database should be done frequently and automatically. You want your data to be live and constantly in sync with your other systems. Would daily or even weekly updates be sufficient?
In the end, you have to live and work with your data-based management tool. Using a tool with a degree of self-service and control may be the way for you to go. This will allow you to avoid future issues while offering a better outcome for your company.

